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Awareness indicator

Type: Response indicator

Indicator Description

This indicator addresses awareness of biodiversity and understanding of its value, concern about biodiversity loss, as well as support for performing actions that can help to conserve it.  It uses a hierarchical system to group people in the UK according to the extent to which they are aware of the threat to biodiversity in the UK, their level of concern about the loss of biodiversity and the number and type of actions they take to support and protect it.

Summary

No update since previous publication.

In 2014, 6% of people in the UK were highly engaged with the issue of biodiversity loss.  These are people who are aware of the threat to biodiversity in the UK, are concerned about the loss of biodiversity, and take actions to support and protect biodiversity, including requiring some higher effort.

In 2014, 25% of people in the UK showed some engagement with the issue of biodiversity loss. These are people who are aware of the threat to biodiversity in the UK, are concerned about the loss of biodiversity and take some ‘day-to-day’ actions to support and protect biodiversity.

16% of people are aware of the threat to biodiversity, but are not concerned about it.

52% of survey respondents stated that they were not aware of the threat to biodiversity in the UK.

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Public engagement (2014)

 

Figure A1i. Public engagement with biodiversity loss: awareness, concern and action, 2014

Public engagement with biodiversity loss: awareness, concern and action, 2014.

Notes:

  1. Groups are defined as: ‘not aware’; ’not engaged’; ‘some engagement’; and ‘high engagement’, according to responses to survey questions concerning engagement with biodiversity loss, as described in the background section below.
  2. Data are weighted based on the relative population size of each country.

Source: Department of the Environment Northern Ireland, Natural England, Natural Resources Wales, Scottish Natural Heritage.

 

Assessment of change in the percentage of people highly engaged with the issue of biodiversity loss

  Long term Short term Latest year
Percentage of people highly engaged 2010 indicator - insufficient or no comparable data 2010 indicator - insufficient or no comparable data Not assessed

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Last updated: August 2017
Latest data available: 2014

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Categories:

UK Biodiversity Indicators 2018 Category

Published: .

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