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Guidance for promoting and encouraging sustainable consumption in individual consumers 2026

Abstract

This report aims to understand the drivers of consumption patterns, then discusses methods that may help to encourage more sustainable consumption in the general public.

These methods include but are not limited to proposed extensions or modifications to the Global Environmental Impacts of Consumption (GEIC) indicator, developed by JNCC and partners at the Stockholm Environment Institute.

The report is accompanied by two Annexes, which apply the report’s recommendations to produce factsheets aimed at encouraging and educating individuals to consume more sustainably in the contexts of fruit and chocolate.

These resources may not be fully accessible for all users. If you need copies in a different or more accessible format, please contact Communications@jncc.gov.uk.

Resource type Publication

Topic category Environment

Reference date 2026·01·27

Citation
Rae-Seaman, M., Workman, E. & Harris, M. 2026. Guidance for promoting and encouraging sustainable consumption in individual consumers. JNCC Report 813. JNCC, Peterborough, ISSN 0963-8091.

Lineage
To safeguard resources and protect natural systems into the future, there is a need to shift consumption patterns towards more sustainable types and levels.

Responsible organisation
Communications, JNCC publisher

Limitations on public access No limitations

Use constraints Available under the Open Government Licence 3.0

Metadata date 2026·01·27

Metadata point of contact
Communications, JNCC

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